Immortal Oats

Logo Branding

Illustrated characters for the logo of a small business that promoted overnight oats as a healthy, alternative breakfast. The brand’s vision was to have pop-ups at farmer’s markets, events, and festivals. The design reflected the essence of the product: healthy, fun, delicious, and versatile. The logo was used across marketing touch points including website, packaging, and merchandise. The sun and moon figures were created as the brand’s main characters, along with a set of supporting characters to be used as the business expanded.