Lume Deodorant

Target Launch Campaign // Endcap Display + Digital Marketing

Worked with a team to formulate an endcap illustration that supported product display and brand awareness. As a woman forward brand, we wanted a character that exuded confidence and body positivity by being odor free by using Lume whole body deodorant. The character’s playful body position, expression, and illustration style aligns with the brand’s carefree and humorous way of advertising and educating.

Along with the endcap display, I created supplementary email and social marketing assets for brand awareness. Lume is the first deodorant designed for the whole body, so education was essential to the brand to gain consumers and establish trust and familiarity.